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The European Union Intellectual Property Office (EUIPO) recently ruled against McDonald’s in a hard fought legal battle against Irish fast food chain ‘Supermac’s’. (https://euipo.europa.eu/eSearch/#details/trademarks/000062638) McDonald’s position The legal battle started when Supermac’s wanted to expand its 116 outlets in Ireland and Northern Ireland across Europe. McDonald’s argued that with its global brand, Supermac’s would benefit... Read more »
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